LOS ANGELES David & Goliath has added creative chores on the Monte Carlo Resort & Casino, a unit of MGM Mirage, already a client of the independent agency here.
The Monte Carlo spends slightly less than $1 million annually on ads, per Nielsen Monitor-Plus.
“We’re pleased to be working with another hotel within the MGM Mirage family,” said shop chairman and CCO David Angelo. “Just as we re-wrote the casino advertising play book with our ‘Shut up & play’ campaign for New York-New York Hotel & Casino, we hope to bring a strong brand voice to Monte Carlo.”
Anton Nikodemus, Monte Carlo’s president and COO, said the agency’s past work “demonstrated creative thinking and an ability to utilize key insights about the brand.”