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Virginians Get Lender’s Project, Release Jeans’ Creative Reins
ATLANTA–The Martin Agency, which made the Kellogg shop roster late last year and has since launched a “K-Sentials” cereal initiative, has gained more work from the company.
A Kellogg official confirmed last week that the Richmond, Va.-based agency had been selected to work on a project for Lender’s bagels.
Bernardo Rocha, director of marketing for Lender’s, stressed that Martin’s assignment would have no immediate effect on the brand’s lead agency, J.
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