More James Bond, Please

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Americans aren’t sick of James Bond yet, judging from a Rasmussen Reports poll conducted just prior to the release last week of the latest Bond film, Quantum of Solace. Respondents were asked whether film makers should keep cranking out Bond movies or whether the idea is “worn out.” A plurality, 45 percent, said they’d be happy to have more, vs. 32 percent saying enough is enough. The rest were unsure. Men were more keen than women (53 percent vs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in