More of Ground Round for Culbertson

CHICAGO The Culbertson Group is expanding its relationship with Ground Round Grill & Bar with an assignment to produce a new local campaign.

The Cleveland agency is producing television, print, outdoor and radio advertising that will break next month in Rolla, Mo.

The 30-second TV spot, shot at a Ground Round location in Rolla, shows a family and friends dining together with the tagline, “We’ve got what you like.”
The agency worked with Remington Productions of Cleveland.

The Braintree, Mass.-based restaurant chain gave Culbertson the additional assignment based on the agency’s local marketing support in Cleveland, the company said in a statement.

The new project comes on the heels of another assignment for the agency from Wendell August Forge, a manufacturer and retailer of handmade metal giftware in Grove City, Pa.