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By Katy Eckmann
ATLANTA–Martin Advertising in Birmingham, Ala., last week snared its fourth regional General Motors account, according to sources, as it took home the estimated $16-18 million Southeast regional business for both the Pontiac and GMC lines.
Conducted in Atlanta, the Southeast review included Martin; Alliance for Automotive Marketing, Albuquerque, N.M.; Graham Advertising, Colorado Springs, Colo.; and Nichols Media Consultants, Sioux Falls, S.D. All are among the seven Pontiac-GMC approved agencies competing for an estimated $150 million in dealer advertising spending.
The Southeast region comprises Georgia, Florida and parts of Alabama and the Carolinas.
Also last week, sources said Alliance was tapped to handle GMC’s ad duties in the Great Lakes region.
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