Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
TV fans have been “checking in” to their favorite series — i.e., alerting their Facebook friends what shows they are watching at a given moment — at the rate of 10,000 check-ins per day on TVGuide.com, according to officials.
TV check-ins are the tube’s answer to the growing trend of people checking in at restaurants and bars via applications such as Foursquare and Facebook. Several startups, including GetGlue, have been popularizing the activity with TV — which broadcast networks love, given that the practice would seem to encourage live viewing.
TVGuide.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in