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NEW YORK Advertisers can greatly increase the conversion of their search campaigns by pairing it with graphical branding ads, according to a new study.
The Atlas Institute, part of Internet ad company aQuantive, found users exposed to search and display advertising convert 22 percent more than those who only see search ads. Of its sample, 44 percent of searchers who clicked on text ads had seen a display unit from the advertiser.
The study was based on 10.8
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