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LOS ANGELES Move over, Domo. There’s a new cute Japanese weirdo blob debuting at the Licensing International Expo this June. Mameshiba are puppy-faced cartoon characters who live inside of beans and spout random bits of trivia.
The franchise, which has generated more than $30 million in retail sales during its 2008 debut in Japan, will use the show to seek partners in the U.S. and other English-speaking countries.
The 25-plus Mameshiba characters, who sport names like Fava Bean, Tiger Bean and Lentil, were created by the advertising agency Dentsu.
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