More Of Buena Vista For Moore

Moore, Epstein, Moore in Tampa, Fla., piled more work on its growing entertainment division when client Buena Vista Pictures in Burbank, Calif., assigned the shop local marketing chores in South Florida as well as promotion and publicity duties throughout the state.
Neither client nor agency disclosed billings figures. Industry sources, however, estimated the budget at $1-2 million.
Ted Moore, senior vice president of account service at Moore, Epstein, Moore (MEM), chalked up the new business to a satisfied client. For 10 years, the agency has handled promotions, advertising and public relations services for Buena Vista Pictures (BVP) in Florida’s Tampa/St. Petersburg, Orlando and Jacksonville markets.
“It’s paid dividends for us to keep doing good work,” said Moore.
A BVP official confirmed that MEM is the only Florida shop on the client’s roster of 27 agencies across the U.S.; she would not say if a formal review was conducted.
Work for the client consists of revising print ads for Florida markets, media placement, plus heavy publicity and promotions via print, broadcast, point-of-purchase, direct mail and corporate tie-ins, Moore said.
As the entertainment category has become a specialty for MEM, the agency moved related clients into a separate division. Nine of the shop’s 22 employees work in the entertainment unit, which includes, among other clients, MGM Pictures, 20th Century Fox and the Tampa Bay Devil Rays. The latter is a Major League Baseball expansion team which begins play this year.
MEM’s broadened relationship with BVP follows more work from MGM, which late last year topped the agency’s existing 15 markets with 70 additional territories in the Southeast and Southwest.
Other recent account wins include Tampa-area clients Aqua Clara, Burlington Windows and Doors and Tel Com Plus [Adweek, Feb. 9]. MEM reported billings of $24 million in 1994, up from $19 million in 1996.