More Animals, Plus Outtakes, for California Cheese

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To keep its 2-year-old cheese campaign fresh, the California Milk Advisory Board is trotting out more farm animals to join the talking cows and adding a new wrinkle to its media strategy.

Three 30-second TV spots from Deutsch/LA in Marina del Rey, Calif., break this week. Two of them feature a chicken and a pig, voiced by comedian Bobcat Goldthwait and Dan Castellaneta (The Simpsons), horning in on the cows’ turf. The third shows two bulls lusting after a cow who is “showering” in a sprinkler as Styx’s ’70s hit “Lady” is heard.

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