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SAN FRANCISCO-Montgomery North, a spinoff of Kirshenbaum Bond & Partners in New York, will open for business next week and begin working for its new client, Charles Schwab.
Kirshenbaum created the Montgomery North identity earlier this year to compete for the estimated $18 million Schwab account, due to Kirshenbaum’s conflict with the $40-50 million Citibank account.
Montgomery North won the Schwab business last week, following a final round of presentations against Blazing Paradigm, San Francisco. Mendelsohn/Zien Advertising, Los Angeles, withdrew from the review two weeks ago.
Incumbent Butler, Shine & Stern in Sausalito, Calif.,
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