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NEW YORK Employment site Monster.com has launched a campaign tagged “Monster works for me.”
The effort includes online, outdoor, print and television ads, as well as a Web site redesign.
Three TV spots, which focus on a nurse, chef and sales executive, respectively, break this week on both cable and network in prime time.
Print will show up in human resources trade publications during the first quarter and then move to periodicals with demographics similar to Fortune and Forbes.
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