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Online jobs leader is looking for a shop to give it an ‘icon’ image
Seeking a new global image, job-search service Monster last week issued a brief to a group of agencies for its advertising account. Responses are due back today, according to a copy of the document obtained by Adweek, and 8-12 large, mostly East coast shops have been contacted, sources said.
According to the brief for its creative and media planning account, “Monster is looking for an agency that has proven success in consumer and B2B marketing.”
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