Monster Hires Chief Marketer

BOSTON Joan Blackwood has joined as chief marketing officer, filling a position that had been vacant for some time, the company said.

She comes to the Maynard, Mass.-based online career services firm from CA, formerly Computer Associates, in Islandia, N.Y., where she served as svp, worldwide marketing. Blackwood has also held senior posts at Bank of America and the Royal Bank of Canada, and she began her career as a copywriter.

Monster spent $155 million last year on domestic ads, a 35 percent rise over 2005, per TNS Media Intelligence.

Independent Boston shop Brand Content has been lead creative agency on the business for the past two years. The client also works with various other shops in markets overseas.

“Monster’s relationships with our current agencies and vendors remain status quo at this time,” said Danielle Perry, client PR director, of Blackwood’s appointment.

In January, Brand Content broke new work tagged, “Monster works for me.” The effort included online, outdoor, print and television ads, as well as a Web site redesign. Three TV spots shared the theme of people talking about why they do their particular job. One followed a nurse as she played with a baby, helped a child in a wheelchair and examined medical equipment.

“Joan’s extensive marketing and branding background, proven track record of performance, and dynamic leadership skills will help reinvigorate our traditional, direct and online marketing strategies,” said client president Doug Klinger, in a statement.

Monster has long been the leading job site. One of its key rivals,, is currently holding a review of creative chores on its $60 million business after parting with Cramer-Krasselt. There are four shops competing in that contest.

Prior to Brand Content, Monster through the years has worked with several larger shops as its lead creative resource, including IPG’s Deutsch in New York and Mullen in Wenham, Mass., and Havas’ Arnold in Boston.