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LOS ANGELES Independent Mendelsohn/Zien Advertising has been assigned the account of Hansen’s natural soft drinks and its Monster Energy brand, the agency’s executive creative director said today.
“The challenge on [Monster] is to get them even bigger than they’ve been,” said Jordin Mendelsohn at the Los Angeles shop. “Without doing much advertising at all, they’ve been challenging Red Bull. So we’ve got to keep them cool and not commercialized.”
Mendelsohn said the agency’s work on Carl’s Jr.,
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