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Monsoon, an advertising agency specializing in the Indian American market, is being spun out of Mishra Group, a 6-year-old communications and publishing concern.
The idea for Monsoon grew out of the requests of clients for advice on design, advertising and media placement, said founder and managing partner Upendra Mishra.
“We found out that a good percentage of revenue started to come from this part of the business, with huge potential for growth” as a stand-alone operation, Mishra said.
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