Monsanto Attempts to Woo 'New Yorker' Readers

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Monsanto, often a magnet for criticism among green advocacy groups because of its support for genetically modified food, is attempting to woo some thought leaders with a new ad campaign.

The print campaign, which broke in September, was stepped up in January with placements in publications like The New Republic, The Atlantic Monthly and the back-page of The New Yorker’s current issue. The ads make the argument that the world is currently using all its arable land and future food production depends on technology breakthroughs from companies like Monsanto.

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