Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Women on the Web like to smirk about the wimpy values of their mothers’ generation. But mostly they like money.
Citron Haligman Bedecarr Euro RSCG gets that message across loud and clear in its first TV campaign for Women.com, a network of female-oriented Web sites.
Spots mimic type on a computer screen.
A time-worn clich about women is typed out, then a key word changed to humorously revamp the meaning. For example, “Never ask a woman her age” is replaced with “Never ask a woman her salary.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in