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Erwin-Penland’s “Register in Advance” effort pairs client Advance America Cash Advance Centers with national and regional associations in an effort to enroll 50,000 new voters.
Starting this month and running through mid-September, customers at 1,600 of the cash-advance service’s locations can register to vote.
Existing television commercials created by the Greenville, S.C., shop have been tagged with the program’s “Register in Advance” message.
Advance America’s chief executive officer, Billy Webster, conducted a similar effort on behalf of Bojangles’ Restaurants in 1988 and 1990.
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