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* Thirty-eight percent recall seeing mobile ads in the first quarter of 2009, up from 33 percent in fourth-quarter 2008. Among iPhone users, the figure rose from 41 percent to 59 percent. (Brightkite/GfK Technology)
* People who access mobile Internet and video on a weekly basis are media omnivores, spending 30 percent more time with media than 12-64-year-olds in general. Eleven percent of people in that age range used mobile Internet or video in the week before being polled.
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