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NEW YORK–While PepsiCo contemplates advertising and marketing moves regarding its purchase of Quaker Oats and the golden Gatorade division, Monarch Co. is mapping strategy to boost the value of the All Sport brand it purchased from PepsiCo. The Atlanta-based company, which sells Dad’s Root Beer, Bubble Up and Moxie Cola, is planning a new ad campaign and contemplating new flavors and a package redesign in hopes of capturing a larger share of the $2.6 billion sports drink category.
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