Molson Lends Men a Hand With Women

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NEW YORK Molson still wants to help men make “friends,” and is offering fake business cards, stickers and wallet photos to help wallflowers break the ice with women in a print campaign by Crispin Porter + Bogusky.

“Our strategy is to provide the tools so that our drinker can succeed socially,” said Bill Wright, creative director at the Miami shop. The campaign follows last year’s Media Lion-winning “Labels” effort for Molson, which replaced the brewer’s normal bottle labels with conversation-starting pickup lines such as “Who’s your Daddy?” and “I’m with the band.”

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