Molson Leaves CP+B for Coors' Agencies

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ATLANTA Two months after stockholders approved the merger of beer giants Molson and Coors, the company is moving the advertising work for Molson from Crispin Porter + Bogusky to the two roster shops it uses for the Coors brand.

The Molson account was valued at $10 million when MDC Partners shop CP+B in Miami won the account in a 2002 review. Coors’ annual advertising totals about $180 million and is divided between Deutsch/LA in Marina del Rey, Calif.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in