SYDNEY – The Foote, Cone & Belding brand name disappeared from this market just one week after FCB International officially finalized its buyout of Chiat/Day’s 85% shareholding in Chiat/Day/Mojo in Australia and New Zealand. FCB has merged and moved into the former Chiat/Day agency and is now known as Mojo. According to FCB International, the closure of the office in Sydney will not be repeated in other Australian or New Zealand cities, where the two agency brands will remain separate. The decision to fold FCB into Mojo was based largely around the loss of the $25-million worldwide Garuda Indonesia airline account last month. The account was handled internationally out of Sydney and its loss saw FCB’s local billings diminish to a little more than $20 million. FCB’s clients, which include Frito-Lay and Colgate-Palmolive, are now expected to be handled by Mojo. However, some client fallout is likely because the two agencies work on numerous pieces of conflicting business. For example, Mojo handles Ampol, Toyota, Arnotts, Kraft, Nestle and Telecom, while FCB looks after BP, Mazda, Frito-Lay, Heinz, Cadbury-Schweppes and AT&T. FCB Sydney managing director Alan Burgis is now managing director of Mojo Sydney while FCB creative director Derek Hansen has been appointed executive creative director of the agency. Mojo chief executive officer Graeme Wills has been given chief executive duties at the Sydney agency and both the FCB and Mojo shops in New Zealand.
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