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A half-dozen agencies from New England and New York last week emerged as contenders for the advertising account of Mohegan Sun Casino.
Mintz & Hoke, Avon, Conn., which has held the business for nearly five years, is defending. Looking to unseat the incumbent are Holland Mark Advertising, Boston; Deutsch, pitching through its Boston and New York offices; and New York players Cliff Freeman and Partners, Margeotes/Fertitta + Partners and Merkley Newman Harty.
A cut to three or four finalists will be made in early March, according to Judy Neer, a consultant with Boston-based Pile and Co.,
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