Modernista!'s Simmonds Dies at 47

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BOSTON Modernista! said Nick Simmonds, managing director and managing partner of the independent agency’s office in Amsterdam, the Netherlands, since May 2006, died on June 27 of a brain hemorrhage. He was 47.

The Boston-based shop’s founding partners, Lance Jensen and Gary Koepke, issued this statement: “We are still beyond belief about what happened. Nick was truly one of the smartest and honest but above all most big-hearted people we know. Having him no longer around is leaving an immense gap.

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