Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Modernista! has won the estimated $20-25 million TIAA-CREF account following a review, a client representative confirmed on Tuesday.
The Boston-based independent overcame Omnicom Group’s TBWA\Chiat\Day and the incumbent, WPP Group’s Ogilvy & Mather, both in New York, in the final round. Siltanen Keehn of El Segundo, Calif., was cut prior to the final round.
New York-based TIAA-CREF offers pensions, annuities, insurance and related financial products and services.
This marks the second major client addition for Modernista! in recent weeks following the agency’s hire by Anheuser-Busch last month for TV projects [Adweek, Oct 20].
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in