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NEW YORK Hearts on Fire, a business that’s based on purchases of $3,500 and up, is hoping that free digital gifts will help propel sales in a down economy.
The company, which markets its diamonds through about 650 retailers, has teamed with Modernista!, Boston, this holiday season for virtual snow globes, which are intended to be distributed virally.
Taking a cue from OfficeMax’s 2006 “Elf Yourself” holiday promotion, HOF will let users upload an image of themselves into a virtual snow globe and then e-mail the globe to their friends.
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