Modernista! Sets the Standard

In less than two years, Modernista! has established itself as New England’s fastest-growing shop. Now, buoyed by recent additions Avon and Converse, the Boston agency appears positioned to sustain momentum despite the slumping economy.

Avon, the direct seller of beauty products, last week tapped the shop for creative chores on its global “Let’s talk” campaign. Spending is estimated at around $30 million; Bcom3’s MediaVest unit in New York handles media planning and buying. Creative work, which was assigned following a review of undisclosed shops, had been fashioned in-house.

Modernista!’s first effort for Avon will launch in the spring and will likely be print-based.