Modernista! Names Broadcast Chief

BOSTON Independent Modernista! has hired Charles Wolford as executive producer, director of broadcast production, a new position at the shop.

He joins Boston-based Modernista! from commercial and video production company Satellite Films in Hollywood, Calif., where he was an executive producer. He has also held posts with ad shops such as McCann Erickson and Wieden + Kennedy. At Modernista!, he will oversee all broadcast efforts, reporting to agency president Clift Jones.

Modernista! has made several significant hires of late for its key accounts. The others are Kirsten Hano, who oversees TIAA-CREF, and creative team Joe Fallon and Tim Vaccarino, who work on Anheuser-Busch. Those three are all veterans of Havas’ Arnold in Boston.

—Adweek staff report