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BOSTON Modernista! has hired Joe Fallon and Tim Vaccarino as associate creative directors. They will lead efforts on the independent agency’s Anheuser-Busch account.
Vaccarino, an art director, and Fallon, a copywriter, had been partners for nearly two years at Boston-based Arnold, where they worked on the agency’s flagship Volkswagen business. At crosstown shop Modernista!, they take over on A-B from co-founders Lance Jensen and Gary Koepke.
“You’ve got to make a move sometimes to spark the creative juices,” said Fallon.
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