Modernista! Hires Creative Team for A-B

BOSTON Modernista! has hired Joe Fallon and Tim Vaccarino as associate creative directors. They will lead efforts on the independent agency’s Anheuser-Busch account.

Vaccarino, an art director, and Fallon, a copywriter, had been partners for nearly two years at Boston-based Arnold, where they worked on the agency’s flagship Volkswagen business. At crosstown shop Modernista!, they take over on A-B from co-founders Lance Jensen and Gary Koepke.

“You’ve got to make a move sometimes to spark the creative juices,” said Fallon. He and Vaccarino worked with Jensen at Arnold in the mid-1990s.