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Trading on the Volkswagen experience of co-founder Lance Jensen, startup Modernista! has made a surprise appearance in the final round of the review for the advertising account of General Motors’ Hummer vehicle.
The 12-person agency in Boston, helmed by copywriter Jensen and art director Gary Koepke, is facing off against Hummer incumbent Pyro Brand Development, Dallas, which is teamed with crosstown shop The Richards Group; McCann-Erickson, Troy, Mich.; and The Martin Agency, Richmond, Va.
Finalists were selected last week from a group of eight shops that included GM roster agency Mullen of Wenham, Mass.
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