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NEW YORK Modem Media has hired an SF Interactive svp and a Draft veteran to help expand and leverage the interactive agency’s database-marketing services.
Bill Firing and Michael Maher join as vps of marketing strategy, based in the company’s San Francisco office and Norwalk, Conn., headquarters, respectively. The former will report to managing director Dan Springer and the latter, managing director David Lynch. In the new posts, they will craft Internet-based database-marketing programs that can measure the effectiveness of integrated campaigns.
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