Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In mobile marketing, some ad agencies partner with outside shops as needed while others build the discipline internally from scratch.
The argument for using outsiders is that they’re more leading edge and can adapt quicker to changes in technology. Well, one Chicago agency is taking the outsider approach—with a twist.
Schafer Condon Carter (SCC) has taken a 15 percent stake in a mobile marketing startup, Captivate Mobile Engagement Solutions. The outsider, however, will have space within SCC’s office in Chi-town to facilitate daily collaboration.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in