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Japan-based mobile game maker GREE International has named Goodby Silverstein & Partners as its first creative agency of record. GS&P beat out four competitors in a review.
GREE has produced such titles as War of Nations, Modern War and the recently released League of War: Mercenaries. The company sought an ad agency partner in anticipation of the release of a new, as-yet-untitled game.
"The mobile gaming market is changing dramatically, and while expertise in digital marketing remains critically important, building brand and establishing a strong franchise with consumers has become equally important," said GREE International vp of marketing Shawn Conly in a statement.
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