Mobile Game Debut for Katy Perry Track

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Katy Perry’s latest single “Firework” is coming to mobile phones via a special branded version of the popular Tap Tap Revenge franchise. Fans can download the game to listen to the tune free of charge for a week before the song’s radio debut.

What’s novel about this approach is that the game is sponsored by Microsoft’s Bing search engine, carrying the snappy title “Katy Perry Revenge by Bing.” In addition to naming rights, the Bing engine is embedded in the game so users can search for lyrics to Perry’s songs and find other information.

According

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