Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hispanic consumers are proving to be early adopters of some mobile technologies, according to a study by Forrester Research, even as they lag in ownership of some unmobile big-ticket items. And that’s consistent with a pair of demographic facts the report notes: U.S. Hispanics skew younger than the general population, which puts more of them in mobile-enthuser age brackets; and they have lower income on average than do non-Hispanic households, leaving them less money to spend on the priciest electronic items.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in