Mobile Advertising: Maybe Next Year ... or the Year After That

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For nearly a decade now I’ve been hearing, “This is the year for mobile advertising.” However, based on recent polling research I suspect the mobile industry has a bigger, underlying problem that that will greatly slow its adoption: Even advertisers hate the idea of ads on their phones.  

In polls conducted with more than 2,000 visitors to Adweek.com, developed in conjunction with research provider Vizu, research showed that 76 percent of advertising types said, “Over my dead body” would they be willing to receive advertising on their cell phones.

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