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NEW YORK Merkley Newman Harty Interactive is launching the second leg of an online campaign tonight for Starwood Hotels & Resorts that promotes the “Weekenders” program at its W Hotels.
A series of ads encourage people to “Make your weekend a 48-hour vacation. Make it a W Weekenders.” Other executions read, “Walk into a weekend of relaxation. Walk out with a free Armani Exchange Weekender Bag.”
The effort, aimed at raising the profile of the “Weekenders” program at W Hotels, touts the high-end chain’s accommodations and service, a $50 suite upgrade, a free continental breakfast, and a complimentary bag and $20 gift certificate from Armani Exchange.
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