M&M’s Will Return to the Super Bowl With a 30-Second Spot After a 3-Year Hiatus

Snickers won't have an ad in the Big Game

Yellow was kidnapped in M&M's 2014 Super Bowl spot.

After three years away from the Big Game, M&M’s will return to the Super Bowl with a 30-second spot from BBDO in New York.

M&M’s is part of the Mars Wrigley Confectionery U.S. company, which also owns Snickers and Skittles. Snickers will not have an ad in Super Bowl LII, but it has a “big year planned, including the launch of three new flavors that will hit store shelves in June,” according to a spokeswoman. Skittles will be announcing its Super Bowl plans at a later date.

“The Super Bowl is such an iconic event, and we’re thrilled to be bringing M&M’s back to the Big Game this year,” said Allison Miazga-Bedrick, Brand Director, M&M’s. “Some of the beloved M&M’s spokescandies will be back in action like never before, and we’re excited to showcase M&M’s as the entertainment brand that our fans know and love.”

The last time the candy brand was in the Big Game was in 2014 with a spot called “Delivery,” in which spokescandy Yellow had a starring role.

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