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NEW YORK — As surfers log on to cast their vote for the newest M&M’s candy color, traffic to the brand’s Web site continues to soar.
According to the latest report from Nielsen/NetRatings, the M&M’s Web site (http://www.mms.com) attracted 336,000 unique at-home visitors the week ending May 19. That represents a 145 percent jump in traffic from the the week prior, which recorded 137,000 unique surfers.
M&M’s parent Masterfoods is letting consumers vote online to determine the newest color to join the chocolate candy color mix [IQ Daily Briefing, Jan.
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