M&M’s Target Hispanics With ‘Inner M’

In an extension of the “Inner M” advertising campaign, M&M’s is bringing in two celebrities, Wilmer Valderrama and Cristina, in a pitch for Hispanic consumers.

Valderrama, known for his acting role as Fez in the sitcom That ’70s Show, and Saralegui, host of her own Spanish language TV talk show called Cristina, will appear in print ads portraying their “Inner M.”

Ads will run in People En Espa