M:Metrics Ranks the Mobile Web

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NEW YORK Mobile measurement company M:Metrics has released its first ranking of the top mobile Web sites based on data collected via its new MeterDirect product, which monitors the usage habits of a pool of roughly 500 mobile phone users.

M:Metrics, which is competing with companies like Nielsen and Telephia to become the early leader in third-party metrics for mobile, announced last year that it had begun assembling a panel of users to track their usage of mobile applications, such as the Internet, SMS messaging and video.

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