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BOSTON Top-Flite, which markets its namesake brand and Ben Hogan, will take a two-pronged, $20 million approach to marketing in 2004, with Top-Flite balls getting the bulk of funding to support a return to tour player endorsement and a major boost in TV advertising.
Top-Flite plans to raise total ad spending for both brands to more than $13 million, with another $6 million for tour endorsement, demos, sampling and premium promotions. Top-Flite and Ben Hogan spent a combined $7.5
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