MMB Makes Long-Distance Call for Top-Flite

BOSTON McCarthy Mambro Bertino this week unveils TV work for golf brand Top-Flite that introduces the tagline “Distance yourself,” the agency said.

The effort depicts athletes from all over the world experiencing a sudden loss of distance. A soccer player sees his ball freeze in mid-air, halfway to the goal; a high-school football kicker and an Olympic javelin thrower suffer similarly frustrating fates. The spot concludes by telling the audience that Top-Flite has taken all the distance (from these other sports, apparently) and put it in its new golf ball, the Strata TL Tour.