Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Shell’s Jiffy Lube has confirmed retaining incumbent MMB here for the creative portion of its estimated $25 million ad account following a review.
Dentsu’s Colby & Partners in Los Angeles and WPP Group’s Cole + Weber United in Seattle were the other finalists.
Presentations were held at the client’s headquarters in Houston earlier this week.
Media planning and buying duties, at WPP’s MediaCom and Maxus, respectively, were not in play.
In addition to the broadcast and print work it already handles for the car care client, independent MMB picks up various interactive marketing and CRM chores, an agency official said.
MMB
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in