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Surfing’s hot, and Fortune Fashion Industries hopes to capitalize on the trend with the launch of two surfwear brands that will be backed by advertising from McCarthy Mambro Bertino.
Los Angeles-based Fortune selected MMB last week for the $2 million account following a review. It is the private-label company’s first foray into branded consumer wear and the first account win for the 1-year-old Los Angeles office of MMB, which is based in Boston.
Fortune Fashion manufactures clothing for companies such as Disney, Fila, Reebok and Planet Hollywood.
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