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LOS ANGELES-Matthews/Mark demonstrates its comic prowess in new campaigns for Star System and Next Nutrition.
The San Diego shop earlier this month introduced “Ira,” a feisty senior citizen who touts Star System’s network of automatic teller machines.
“The beauty about being my age is there’s not a lot of men my age,” he says in the TV spot, demonstrating how he impresses ladies by “flash[ing] the cash” and buying gifts with his ATM card.
“Everyone has to know that [Star System] is there for them, when they need security and convenience,” said Michael Mark, the agency’s president and creative director.
The spot will air on national network and cable throughout the year.
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