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NEW YORK Major League Soccer has created a mobile content site in Japan, the league’s first in Asia and its initial digital foray outside the U.S., said a MLS representative.
“The goal is to increase the footprint of MLS and all of Soccer United Marketing’s properties, including the Pan-Pacific Championship, in Asia,” said the rep, who added that there is a strong appetite for soccer content in Japan.
Tokyo-based technology company MLJ, a digital content distributor, hosts the site.
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