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NEW YORK The Major League Baseball Network has hired Jennifer Shaw, svp and managing director of Starcom MediaVest Group and longtime sports media buyer on the General Motors account, as vp of advertising pricing and strategy.
She will report directly to Bill Morningstar, head of ad sales at the new network. Shaw is Morningstar’s first major hire at the network, which is scheduled to go live in January. Shaw is expected to start at MLB Network next week.
Shaw
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